Realtime Data Art
The Art of Touch
Realtime data capture turns football touch into dynamic visual art.
Challenge
The installation explored the often-overlooked art of touch in football. The experience had to elevate athletic movement into an art form while supporting Nike's product story.
Solution
Kirell Benzi Studio developed a realtime data capture and visualization system that transformed football touches into dynamic visual art. AI-driven algorithms interpreted movement and generated visual expressions of grace, precision, and control.
Outcome
The installation launched at Berlin's Kindl gallery and demonstrated a strong intersection of sports analytics, data art, and brand storytelling.